Why Choose Honda - New Bikes at Honda of Bournemouth

Why Choose Honda? The Legacy and Innovation Behind the Brand

When it comes to motorcycles, few brands carry the weight of history, trust, and innovation like Honda. Since its inception, Honda has revolutionised the motorcycling world, bringing cutting-edge technology, reliable performance, and a passion for the open road to riders worldwide. 
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Honda Motorcycles is a renowned global brand known for its innovation and excellence in the automotive industry. With a rich history and a commitment to pushing the boundaries of technology, Honda Motorcycles continues to be a trailblazer in the world of motorcycles. But what makes Honda such a trusted and popular choice among motorcyclists? Let’s take a deeper dive into Honda’s rich legacy and the forward-thinking innovations that continue to shape the brand today.

A Legacy Built on Passion and Precision

Honda’s story began in 1946 when Soichiro Honda founded the Honda Technical Research Institute in Hamamatsu, Japan. What started as a modest effort to produce motorised bicycles quickly transformed into something far greater: the Honda Motor Co. By 1949, Honda had released its first true motorcycle, the Dream D-Type, and with it, the company's mission was clear—building high-quality motorcycles that offered performance, reliability, and fun.

Throughout the years, Honda has become synonymous with innovation and precision engineering. From the early Super Cub—a model that remains one of the most popular and enduring motorcycles of all time—to their modern sport bikes, Honda has consistently pushed the boundaries of what motorcycles can do.

Unwavering Commitment to Reliability

One of the key reasons riders around the world choose Honda is its reputation for reliability. Honda motorcycles are designed and built to last. Whether you're commuting daily on a scooter or pushing the limits on a super bike, you can trust that your Honda will get you where you need to go—reliably and safely.

This commitment to durability is backed by extensive research and testing. Honda's advanced manufacturing processes ensure that each part, from the smallest components to the powerful engines, is engineered to withstand the rigors of riding, no matter the conditions.

Innovative Technology at the Forefront

Honda's forward-thinking approach to technology has always set it apart. From cutting-edge engine designs to groundbreaking safety features, Honda is constantly evolving to meet the needs of modern riders. Here are a few standout innovations that show Honda’s leadership in the industry:

  • Dual Clutch Transmission (DCT): Honda was the first to introduce DCT technology to the motorcycle world. This system provides seamless gear shifting without the need for a clutch lever, offering a smoother, more intuitive riding experience for both beginners and experienced riders.

  • Selectable Torque Control (HSTC): Honda's advanced traction control system, HSTC, enhances stability and rider confidence by adjusting torque based on road conditions, preventing wheel slippage during acceleration. This makes Honda motorcycles safer in both wet and dry conditions.

  • Honda’s VTEC Technology: Introduced on the VFR800, Honda’s Variable Valve Timing and Lift Electronic Control (VTEC) system adjusts the valve timing depending on engine speed, optimizing performance across a wide range of conditions. It delivers both low-end torque and high-end power, giving riders the best of both worlds.

  • Safety Innovations: Honda consistently leads the charge in motorcycle safety. With features like the Honda Ignition Security System (HISS), advanced ABS systems, and integrated riding modes, Honda makes safety a top priority without sacrificing performance or excitement.

Sustainability and Environmental Impact

Honda doesn’t just innovate for performance—they’re also focused on the future of the planet. As part of their commitment to sustainability, Honda is actively working on reducing the environmental impact of its motorcycles. Through the development of more fuel-efficient engines and hybrid technologies, as well as future plans for electric motorcycles, Honda aims to lead the charge towards greener, more sustainable riding options.

A Model for Every Rider

Another reason Honda is a top choice for riders is its versatility. No matter your riding style, experience level, or preferences, there’s a Honda motorcycle to suit your needs. From scooters and commuter bikes to high-performance sportbikes and adventure motorcycles, Honda offers a diverse lineup that appeals to all kinds of riders:

  • Honda CBR Series: The CBR lineup, including models like the CBR1000RR, offers unbeatable performance for sport bike enthusiasts who crave speed, agility, and precision on the track or on the road.

  • Honda Gold Wing: For those who value comfort and long-distance touring, the iconic Gold Wing remains the gold standard in luxury touring motorcycles. It’s the perfect machine for those epic cross-country adventures.

  • Honda Rebel Series: Designed for urban riders and beginners, the Rebel offers a sleek and stylish ride with a low seat height and easy manoeuvrability, perfect for navigating city streets.

  • Honda Africa Twin: For adventure-seekers, the Africa Twin stands as a pinnacle of off-road capability combined with long-distance comfort. It’s built to tackle rough terrains and long journeys with ease.

  • Scooters and Commuter Models: Honda also excels at offering reliable and affordable transportation options with their scooters and commuter motorcycles, like the Honda PCX and SH models, which are perfect for zipping through traffic and cutting down on commuting time.

Honda – The Brand You Can Trust

Honda’s combination of legacy, innovation, and reliability has made it one of the most respected names in the motorcycle industry. With a wide range of models that suit every type of rider and groundbreaking technology that enhances performance, safety, and sustainability, Honda is a brand that continues to lead the way.

Choosing a Honda motorcycle means choosing decades of engineering excellence, passion, and innovation. Whether you’re a first-time rider or a seasoned motorcyclist, Honda’s commitment to delivering a top-notch riding experience makes it the perfect choice for your next motorcycle.

About Honda of Bournemouth


Honda of Bournemouth is a family run business, and number one Honda retailer in the south. They are a specialist dealer of Honda motorcycles, Honda motorcycle parts and motorcycle accessories such as clothing, cleaning materials and more. As a retailer serving customers both online and in our Poole-based store, they provide a first class range of products and services. They are conveniently located in the Bournemouth and Poole area. A short distance from Ringwood Road, and the Alderney Roundabout. The dealership takes pride in offering a comprehensive range of new and pre-owned motorcycles, along with top-notch service and support for motorcycle enthusiasts.

Looking for your dream Honda? Visit us at Honda of Bournemouth, where our team can guide you to the perfect bike for your riding style and needs. Experience the Honda difference today!

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